To become a franchisee
KEY FIGURES
(In DECEMBER 2009)
Number of shops in France : 657
Turnover including tax in million euros : 581,58
Number of shops in Spain : 249
Turnover including tax in million euros : 109,12
Number of shops in other countries : 78
Turnover including tax in million euros : 35,16
TOTAL NUMBER OF ALAIN AFFLELOU shops : 984
Turnover including tax in million euros : 725,86
THE REPUTATION
• Leader brand in spontaneous and prompted brand-awareness so 92%
• Leader brand in innovation and price competitiveness
(Source Ipsos April 2008)
A human support
At the head office, the employees offer their service and their know-how recognized in every domain.
On the field, a team of 15 coordinators provides help and advice in your activity on a daily basis
A dynamic business policy
Beyond the creation of exclusive lines of products, the ALAIN AFFLELOU business strategy is based on permanent innovation in pioneer business concepts which are likely to give decisive competitive advantages
A business concept, for Alain AFFLELOU, consists in identifying the consumers’ expectations and to bring them an original solution. Each business concept is an original and aesthetic product, presented to the consumers at highly-competitive prices (My Collection, Tchin Tchin, Affinity by AFLELOU , the Forty by AFFLELOU
An important presence in the media
Thanks to his financial investment and to his sponsoring actions, Alain Afflelou ‘s reputation is incredible: 69% in spontaneity and 96% in prompt
The communication budget ismainly divided between television and local daily press
A distribution and payment center
Some discounts on the most prestigious brands thanks to agreements signed with almost all the frames, glasses, contact lenses suppliers. The payment center ensures a simplification for the management of your budget
Admission conditions
The partner- opticians are rigorously selected. It is the same for the location of the future shop as it has to be of top category. It has to respect two predominant conditions: a7 meter long shop window and a minimum sale space of 90m2
We are developing in town centers, shopping centers and business parks located in the outskirts of towns
To find out about current possibilities of development of the brand in France or abroad or for any information enquiry, please contact our Development Department
Laurent AFFLELOU
Development Manager
lafflelou@afflelou.net
01 49 37 73 03
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